History

2026

Launch of NOVA with a new high-resolution TFT display;
smart home integration is possible but not required.

2024

Introduction of new wireless baseboards

2023

Launch of the HTRRUt room temperature controller with illuminated ring scale
Market launch of the HTRRBd

2021

Relaunch of our alre website; launch
of BACnet controllers for building automation;
introduction of the WSERD airflow monitor for HVAC systems

2019

50th Company Anniversary

2015

Launch of a flush-mounted climate controller with a graphic display

2013

Expansion of the facility with a new warehouse; launch of a flush-mounted climate controller with a graphic display; and development of a new control panel hygrostat

2012

Launch of triac controllers in the ultra-slim surface-mount housing “Berlin 1000”

2011

Launch of a flush-mounted room thermostat with a graphic display and wireless control for heating and cooling

2009

40th Company Anniversary

2008

Expansion of the SMD line

2007

alre with its new corporate design; participation in the ISH trade fair in Frankfurt & market launch of the wireless system and the thinnest mechanical thermostat in the “Berlin 1000” surface-mounted housing

2006

Completion of the new testing center

2005

Relocation of the company from Berlin Moabit to Berlin Marienfelde & expansion of electronics manufacturing with a new SMT line

2002

alre is being integrated into the Intercontrol group of companies

1994

Achievement of ISO 9001 Certification

1993

Commissioning of the First SMD Assembly Line
The 11-millionth temperature controller is produced at alre

1989

Berliner Elektro-Holding AG’s stake in alre

1977

Development of sauna control systems and other electronic controllers

1976

Entry into the electronics sector: the T 3 W for Vaillant went into production

1973

Development and Production of the Fluid Control Series

1970

elra becomes alre;
the company has reached its first million in revenue since its founding

1969

Founding of elra in West Berlin
; first production and sales of dry shavers;
first sales of in-house developed room temperature controllers